No matter the size of your shop, the age of your organization, or the quantity of your donor stakeholders, all development offices wrestle with prospect management: how many prospects to have on deck, how to engage them and have them make a gift. The key is a portfolio of quality not quantity. We want prospects who are interested, responsive and with a history of philanthropy.
AFP’s Fundraising Day in New York included the session, “Prospect Development Trends” to discuss new donor behaviors and how shops are navigating moves management in today’s giving landscape. Andy Segedin’s article published in The NonProfit Times summarizes this session.
